Client: Soho Housing Association

SUPPORTING THE IN HOUSE TEAM IN DEVELOPING AND IMPLEMENTING MORE EFFECTIVE PR & COMMUNICATIONS

I have worked with Annie Beavis over the past two years. She really helped us to focus on how we formulate our key messages, who our audiences are and especially how to keep on promoting our good news stories. We now have a much clearer and more effective communications programme. I have also appreciated her passing on advice on how to do more work in-house. I highly recommend the services of Honeymaker.” Mark Jowett Soho Housing Association

Requirement

Soho Housing Association (HA) provides and manages over 800 social and discounted homes for rent in Central London.  This niche organisation also strategically manages a range of commercial properties, through Soho Limited, to help fund the much needed houses for local key workers and those with a family or local connection.   Soho HA is managed by a small team and all communications and public relations are delivered in-house.  Soho HA asked Honeymaker  to help them develop a more effective and proactive communication strategy.

Solutions

We carried out a marketing communications audit to help establish the wide range of stakeholders and audiences that Soho HA had to manage as well as establishing the communication channels and areas of interest for each of these.  Working closely with the team we helped establish a marketing communication strategy to deliver more effective and targeted engagement. In addition to this we have supported Soho HA with their wider PR and media strategy.

Outcomes

The in-house skills around marketing communications have developed significantly and this has led to improved relationships and communications, which ultimately results in improved efficiency of the organisation.  We continue to work closely with Soho HA looking at their ongoing communication requirements to help ensure they can focus on delivering much needed social housing in London.

Honeymaker Services Provided

  • Marketing communications audit
  • Communications planning
  • Copy writing
  • PR advice and support
  • Social media training